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Published Wednesday, December 25

Position Summary

As a copywriter at EyeBuyDirect, you’ll be an essential member of our content team responsible for copy creation for a broad range of marketing campaigns. You’ll work closely with the Ecommerce team and Content Manager to help ensure that every word of copy that represents EyeBuyDirect is both branded and optimized for performance in each respective platform.


  • Write copy for a variety of EyeBuyDirect projects including product descriptions, emails, ads, web, blogs, press releases, billboards, radio scripts & more
  • Assist in brainstorming creative concepts
  • Research industry-related topics and propose dynamic content ideas for a variety of channels
  • Oversee routine site audits to ensure all copy is relevant, branded and error-free
  • Collaborate with the design team to ensure coherence between copy and art
  • Contribute to all content initiatives in a timely and consistent manner


  • 2+ years of English copywriting experience
  • Native English speaker
  • An undergraduate degree in a writing-relevant discipline
  • A portfolio of copywriting work
  • Ability to write effective long and short form copy
  • Great time management skills with a strong ability to juggle multiple projects and reliably hit deadlines
  • Ability to implement the company brand guidelines
  • A keen attention to detail promoting effective fact-checking and editing
  • Excellent communication skills and ability to collaborate with others

Beneficial Experiences

  • A basic understanding of SEO
  • Experience in press related content
  • Experience using content management systems
  • Familiarity with D2C marketing and/or the fashion & eyewear space
Fulltime 2019-12-25 Shanghai Shanghai 200000 2020-01-22

About US

EyeBuyDirect, a subsidiary of Essilor-Luxottica, leads the rapidly expanding online prescription-eyewear industry in the US market. Using industry innovations and creative marketing strategies, we’ve generated rapid growth and global expansion year after year. Simply put, we’re on a mission to become the world’s most-loved D2C eyewear brand.

Detail is in our DNA. It’s more than just a few millimeters here and there. It’s everything we do. We’re all about realizing the unique visions of our customers — and our employees! EyeBuyDirect is successful because of our talented team of multinational professionals who love collaboration and have a passion for creativity. Our continuing expansion as a company means there’s room for team members to grow to their full potential.


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